Student Success and Brand Refresh

Dear colleagues, 

This week we are one week out from the start of classes and I am looking forward to welcoming our students to campus. 

During the time I have been on campus, it is clear that at the forefront of our work is a focus on the success of our student scholars. Their shared goal will be marked by graduation. In between is the educational journey that we intentionally facilitate – challenging them to explore, ask questions, and experience new perspectives. Each of you has an integral role in helping our students succeed and I am grateful for the time and energy you put into delivering our mission. 

I am also excited to share a refresh to UMD’s brand. Driven by input from a variety of stakeholders, which included members of the campus community, this updated brand speaks to the inspiring qualities of our campus and our role within the University of Minnesota. 

Our student scholars come to UMD because of the incredible educational experiences, which are enhanced and supported by our amazing location and the opportunities afforded beyond the classroom. This brand refresh celebrates UMD’s courageous spirit, our natural integration across campus, community and environment, and our student-centric culture. That unique combination encourages growth and exploration for our scholars that yields lasting rewards. 

As with any rebranding process, updates will happen in stages. Watch for updated materials soon. In the meantime, you can watch a one minute video highlighting the new direction here.

I am thankful for the early engagements I have had over the summer and to have learned about the qualities you revealed over the past year during this branding refresh. I am excited to build further connections across campus and fully experience the energy of our community.

I appreciate all that you do to support UMD and our students.

I look forward to seeing you around campus.

Thank you,

Charles Nies Chancellor